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Within ten years – by 2027 – I N F I N I T Y 27 aims to have successfully transformed industries using disruptive business models that improve the fundamental relationship between our companies and customers in a way that provides better experiences and fairer outcomes for consumers, employees and partners.


The company’s mission is to exploit the potential of business model innovation across multiple industries. To achieve this we research, design and develop our models while forging links with businesses and institutions. The insights we glean from these activities allow us to challenge the established norms and help us to build better businesses across the industries we operate within.